On November 15, after a nearly yearlong campaign process, the Decorative Frunishings Association is set to launch its #DOITFOR initiative, which promotes the use of design professionals over DIYing. As the nonprofit trade organization prepares the launch of its digital platform, DFA is requesting entries for its matching tool, a service that will pair consumers with design firms based on budget, style of work and proposed project.
The DFA matching tool is the latest from the #DoItFor initiative in its mission to increase the demand for professional interior design and reduce the misconceptions of the trade.
“The DFA matching tool serves to replicate the initial conversations that design firms have with prospective clients to better understand if working together would be a good fit,” says DFA president Chad Stark. “Our goal is to qualify these consumers with specific design firms by asking questions about their budget before presenting them with who they should reach out to.”
Design firms that register before next month’s launch will receive three free months of access to the matching tool. Interested parties may fill out a short questionaire to build a brand profile.
The next step in the #DoItFor campaign will be a NYSID-sponsored education portal, which is planned to launch in late 2018.